- Gambling Policy Twitter Rules
- Gambling Policy Twitter Template
- Gambling Policy Twitter Site
- Twitter Gambling Policy
What you can do to limit gambling ads
It is not possible to remove ads on the platform or from apps, however, you are able to hide them by selecting the down arrow menu or the 'x' in the top right-hand corner of the sponsored post.
In addition, you can adjust your ads preferences to see ads that are more relevant to you. To find more information regarding 'can I block ads' on Facebook and 'how can I adjust my ad preferences', please view this article from their Help Center. Your settings can be found here.
When it comes to sports gambling, golf is betting big on fan engagement Bryson DeChambeau holds up his ball after a birdie on the sixth hole during the second round of the Masters on Friday. Twitter's policy on gambling advertising. Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below. Note: In certain cases listed below, advertisers are only permitted if they have prior authorisation from Twitter. This policy applies, but is.
We are in discussions with Facebook and the Gambling Commission about ways to improve the level of protection available.
Facebook's policy on gambling advertising
Adverts that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casinos, sport books, bingo or poker, are only allowed with prior written permission. Authorised gambling, games of skill or lottery adverts must target people over the age of 18 who are in jurisdictions for which permission has been granted.
Examples of what is not permitted include:
- Portraying or encouraging irresponsible gambling behaviour
- Presenting gambling as an income opportunity or employment alternative
- Content using currency symbols unrealted to a specific monetary amount
What you can do to limit gambling ads
GambleAware is unaware of any general facility to limit exposure to gambling ads.
You can block tweets from individual gambling companies. Click the down arrow and look for the option to 'Block @..'
If the tweet is an advert, you can in the same menu select 'I don't like this ad'
Gambling Policy Twitter Rules
You can also select 'Why am I seeing this ad', and access these two pages using the links provided here.
Here you can disconnect other apps you might have allowed to connect to your Twitter account, and various other options for reviewing and amending the profile advertisers use to target you.
On this page, you can de-select interests which might be a cause for more gambling-related content - one of which is potentially 'gambling' but also un-ticking sport related interests such as 'Football' could also help
Un-ticking some or all of the options on this page may reduce the data by which gambling-related advertisers may be targeting you
This is not an exact science, and amending the settings above will not guarantee you are protected from seeing gambling-related content and adverts, but it may help reduce the volume.
We are in discussions with Twitter and the Gambling Commission about ways to improve the level of protection available.
Twitter's policy on gambling advertising
Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it is allowed with restrictions as explained below.
Note: In certain cases listed below, advertisers are only permitted if they have prior authorisation from Twitter.
This policy applies, but is not limited, to:
- Online casinos and gambling, sports betting, and bingo
- Physical, brick-and-mortar casino establishments
- Online fantasy sports sites
- Bonus codes, vouchers and coupons redeemable for gambling content
- E-books/sites facilitating or leading to online gambling-related content, including affiliates and other sites driving traffic to gambling
- Gambling-related software such as gambling software and poker odds calculators
- Sites or services providing tips, odds, handicapping, sports picks, forecasts or poker odds calculators
- Scratch games
- Lotteries
- Games/apps played for money
This policy generally does not prohibit:
- Hotels with a casino where the focus is on the hotel
- Gambling accessories (such as poker chips or pachinko machines)
- News and information about fantasy sports
How does this policy vary from country to country?
Advertisements for licensed brick-and-mortar casinos are globally prohibited, [but the UK is an exception].
UK:
- Online casinos, sports betting, bingo and lottery advertising targeting the United Kingdom are permitted provided advertisers are licensed by the UK Gambling Commission.
- Operators licensed solely by a white listed UK Jurisdiction (currently Antigua & Barbuda, Alderney, Gibraltar, Guernsey, the Isle of Man, Jersey, Malta, and Tasmania) may only target the jurisdiction the license is from.
- Sites driving traffic to gambling operators in the UK--(except lottery aggregators) such as affiliates, tips or odds sites--are permitted as long as they do not require a license or other permission for their activities. If an advertiser's status changes in this regard, or they are the subject of any ruling of a legal, regulatory authority, or industry body pertinent to their activities, they must inform Twitter immediately. These advertisers are only allowed with prior authorization from Twitter.
- Fantasy sports ads are permitted.
What you can do to limit gambling ads
Google has provided the following information: See Google's remove unwanted ads external page which outlines the below.
Google does not allow gambling advertisers to remarket to users based on any gambling-related interest category e.g. poker, sports betting, etc.
Users can:
- Block specific advertisers
This feature exists on Google Search, Maps, YouTube and gMail when you are signed into your Google account. Instructions for each product listed in above external link. This will allow users to block advertisers such as Paddy Power, 888. Bet365, etc.
- Mute similar ads
For other display ads that appear when users are on other websites, users can choose to ‘mute the ad'. This will stop other ads very similar to it that have been purchased by the same advertiser, as well as other ads from the same advertiser that uses the same web url.
Overview
This policy applies to all of Twitter's paid advertising products.
Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice.
In addition to Twitter Ads Policies, advertisers must follow Twitter's Terms of Service, Twitter Rules, and all the policies on our Help Center governing use of our services. Please take a moment to review them.
Twitter Ads Approval
When advertisers on Twitter choose to promote their content with Twitter Ads, their account and content become subject to an approval process. The approval process is designed to support the quality and safety of the Twitter Ads platform. This process helps Twitter check that advertisers are complying with our advertising policies. Learn more about our approval process.
Gambling Policy Twitter Template
Campaign considerations
- Automation rules: This page is primarily intended for developers.
- Account eligibility for Twitter Ads: Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use our suite of advertising products. Learn about common reasons why accounts may be ineligible to advertise, along with steps on how to become eligible in the future.
- Illegal products and services: Twitter prohibits the advertising or promotion of products, services, or activities considered illegal in a given jurisdiction.
- URL requirements for advertising: Twitter globally prohibits the promotion of URLs (links) within promoted content that create a disruptive or misleading user experience. These requirements are in place to ensure that users have a positive user experience with ads on Twitter.
Ads Content Policies
- Adult Sexual Content: Twitter prohibits the promotion of adult sexual content.
- Alcohol Content: Twitter restricts the promotion of online and offline sale of alcohol and general awareness of alcohol brands. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
- Cause-based Advertising: Twitter restricts the promotion of and requires advertiser certification for ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes.
- Copyright: Twitter prohibits the advertising of copyright infringing content.
- Counterfeit Goods: Twitter prohibits the sale or promotion of counterfeit goods.
- Drugs and Drug Paraphernalia: Twitter prohibits the promotion of drugs and drug paraphernalia.
- Endangered Species: Twitter prohibits the advertising of products derived from endangered species, as well as the sale of such species.
- Financial Products and Services: Twitter permits the promotion of financial services and related content with restrictions. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
- Gambling Content: Twitter prohibits the promotion of gambling content, except for campaigns targeting specified countries where it's allowed with restrictions.
- Hateful Content: Twitter prohibits the promotion of hateful content.
- Healthcare: Twitter restricts the promotion of health and pharmaceutical products and services. Restrictions are based on the specific product or service being promoted, as well as the country that the campaign is targeting.
- Inappropriate Content: Twitter prohibits the promotion of inappropriate content.
- Malware and Software Downloads: Twitter prohibits the advertising of malware products and has restrictions on software downloads that occur through our platform.
- Political Content: Twitter globally prohibits the promotion of political content.
- Prohibited Content for Minors: Twitter prohibits knowingly marketing or advertising certain products and services to minors.
- Quality: To ensure that users have a positive experience on Twitter, advertisements must adhere to certain editorial guidelines.
- State Media: News media entities controlled by state authorities may not purchase advertisements.
- Tobacco and Tobacco Accessories: Twitter prohibits the promotion of tobacco products, accessories, and brands.
- Trademark: Twitter prohibits the advertising of trademark infringing content.
- Unauthorized Ticket Sales: Twitter prohibits the promotion of unauthorized ticket sales globally.
- Unacceptable Business Practices: Twitter prohibits the promotion of unacceptable business practices.
- Weapons and Weapon Accessories: Twitter prohibits the promotion of weapons and weapon accessories.
Note: Certain industries and trade associations have their own self-regulatory codes for advertising and marketing. Advertisers on Twitter who are members of these associations should refer to these codes, in addition to Twitter's policies, for guidance on appropriate advertising practices.
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Example: Advertisers in the UK should be aware of additional marketing regulations that may apply. Further information that may be found useful is available in the CAP Code and the resources provided by the Advertising Standards Authority.
Product Policies
- Amplify publisher program FAQs: This page addresses FAQs regarding publisher monetized content along with safe for ads content guidelines.
- How Twitter Ads Work: We want to show you ads that you find interesting and useful. Here's an overview of how Twitter Ads work, why you see certain ads, your privacy settings, and other options.
- Interest-based opt-out policy: This page addresses FAQs regarding opt-out options in relation to user interests.
- Promoted Trends guidelines: To ensure that users see trends that are legible and relevant, we've developed a set of editorial and content guidelines to which your Promoted Trend must comply.
- Premium Products Transparency: Twitter is committed to our ads transparency efforts, including the Ads Transparency Center. As we work to implement our new Political Ads Policy and Cause-based Ads Policy transparency around the following premium products will be detailed temporarily on this page.
Gambling Policy Twitter Site
Twitter Ads offboarding
Twitter Gambling Policy
Twitter follows processes and principles when removing advertisers from the Twitter Ads platform. We call this process 'offboarding,' and we strive to make it as transparent and seamless as possible for everyone involved. Learn more about offboarding.
Twitter Ads Policy Update Log
This log will reflect policy changes impacting what is and is not permitted to be advertised via Twitter Ads.
